CORE

Project Overview

As yoga becomes more mainstream a broader audience of men and women are exploring the health benefits it has to offer. However, the current market continues to brand yoga gear for a stereotypically feminine audience, with soft colors and styles dominating. To fill this void I designed a new brand, Core. The black and grey color palette, Rugged branding, and bold typographic choices speak directly to customers who are looking for a brand that conveys strength and power.

My role

Visual Designer
Maryland Institute College of Art
I designed all visual elements of this project including brand design, application across multiple products, copy writing, and construction of all final materials.